ABOUT
I've always been fascinated by tools and programs that make life easier for non-specialists. Whether it was Canva, which once made design accessible to everyone, or AI, which opens up entirely new possibilities.
The idea that AI can be a tool to make your work clearer, faster, and simpler — that's what captivates me. With AI, you need a kind of universal skill set: master it, and you can be a designer in the morning, an analyst at lunch, and a developer by evening.
I have a long background in communications and marketing, and have spent just as much time in product ownership roles. I've always been drawn to collaboration methodologies and facilitating discussions. I've independently studied UX/UI fundamentals and hold certifications in design sprints and facilitation.
The AI bug bit me as soon as the first ChatGPT launched. I quickly started using and testing other platforms too — always to better understand how AI could actually help me in my work.
At the same time, I see that the AI world moves fast and keeping up is hard. I also see that many people are still stuck at the chat window level, while today you can already do so much more than just chat.
I've experimented with various vibe coding tools and adopted the Claude ecosystem. I've designed websites, built internal tools — like a meeting culture audit system —, created memo management systems, taught AI to create presentations, experimented with video clip production, and much more.
I help people identify the time-consuming, repetitive tasks in their work where AI can help — and build them into conscious, regular workflows. Not just experimenting, but systematic use.
I speak your language, not IT jargon
I come from a marketing and communications background. I've never written a single line of code — but I've built websites, tools, and systems with Claude. I know exactly where a non-technical person needs to start.
Claude ecosystem specialist
My focus is the Claude ecosystem — Claude.ai, Claude Code, projects, and vibe coding. Not generic "AI training", but a specific tool and system.
Facilitator and trainer
Experience in training and facilitating discussions. I know how to teach people and make change happen.
Let's talk?
Get in touch and let's find the right solution for you.